We believe in working closely with our clients to add real value in catering to the needs of their consumers.
We co-create/develop relevant solutions along with our clients to address their business challenges.
We refine outcomes and improve output reliability in a cost effective way.
We extract insights using proven methodologies rooted in sound statistical/analytical techniques.
Technology is at the heart of everything we do - we deploy tools that enhance efficiency and aid decision support.
We offer a set of business solutions designed to aid various elements of the marketing mix. These have been built over time using the first principles of statistical and mathematical modeling. We have applied these for clients, to address real life business challenges. While these business solutions follow a certain process, there is enough flexibility built-in for us to adapt to specific client situations.
Market-Mapping Segmentation (MMS)
We adopt a segmentation approach that supports opportunity identification & consumer need understanding to aid micro-marketing efforts.
Product Planning System
Pricing Decision Support System (PDSS)
Specific to the automotive industry, our specialised analytics solution is designed to provide feedback in real time that can support product improvements.
Brand Effectiveness Measurement (BEM)
A process we use to measure brand effectiveness through the awareness to action funnel.
Mystery Shopper Audit
We aim to measure sales effectiveness through a “real” customer process audit.
Channel Partner Assessment through Share of Wallet Analytics (SoW)
Customer Experience Measurement System
A framework we have adopted to measure customer satisfaction and loyalty with product, cost of ownership, dealer sales, dealer after-sales and brand.
The business solutions that PremonAsia offers has been applied to address specific client challenges across multiple engagements which are both tactical & strategic in nature. Some examples of these are provided here as reference.
We applied Market-Mapping Segmentation (MMS) and its 4-step process (market segmentation; market mapping; opportunity prioritization; deep dive to extract marketing & product/ service development inputs). This solution uses consumer inputs to provide an outside-in view and then examines the market structure followed by identifying opportunities/ white spaces within that construct.
We applied Product Planning System (PPS) to address this challenge. Starting with understanding the size of the opportunity as a core need, the system then identifies customer expectations/future needs on the product, dynamics on positioning and branding, pricing & trade-offs, and distribution related inputs. This comprehensive system is designed to create a road map.